SPDFK 4EVER

Instead of a turkey themed Turkey Trot teeshirt design for the Speed Freaks this year, we decided on something a little more universal.

This is a family of runners who all live in different states and support each other through Facebook, emails and forums.  When they do get together, they tear up the road!  Each year they have a virtual turkey trot and I design a race shirt for it.

Gobble Gobble!

I know it seems like I have been neglecting Petit Fig Tree because I haven't posted in a while.  The truth is, I've had multiple projects up my sleeve, two being holiday cards, one holiday open house invitation and a Turkey Trot logo that was printed on tee-shirts.  

I would love to show off the holiday cards and open house invitation but considering they have yet to be sent, I don't want to ruin the surprise for the potential recipients.  

I will, however, show off the SPD Turkey Trot logo.  This inventive idea came from Justin, the client.   SPD is essentially a group of runners within a family, spanning the United States.  They have a forum where they can post their trials and tribulations when it comes to running,  support each other through the tough times and just keep in touch.  This close-knit family keeps each other going no matter where they are and how many miles they are logging.   

The first Annual Turkey Trot is virtual race. Each person ran on Thanksgiving at whatever pace and mileage they could handle.  The point was, everyone ran and even though they couldn't be together, they were joined in spirit. 

The skull depicts the struggle running brings about, the pain you go through to push through that last mile.  The turkey legs replace the crossbones, illustrating the holiday that it is held on, and the incentive to run those miles in the first place!  

Identifying One's Self

A few months ago my cousin, Christine, approached me with a request.  She will soon be graduating from college and applying for jobs.  She asked me to create an identity for her, a trademark that encompasses everything she is and what she has to offer, to be used on letterheads and business cards.

The challenge with this project was confining my design to something that could be used in a world that did not involve art as well as capturing Christine's dynamic personality.  It had to be serious and refined, unlike something I would create for a design position, where your resume is a work of art in itself. I started to explore the idea of monograms. Christine works hard and plays hard.  She is strong, sophisticated and gregarious.  I've never met a girl who could make friends so easily.  She walks in a room and everyone immediately falls in love with her.  

The organic, filigree captures her flirty personality and social tendencies.  The cleanness of the final business card (not shown) characterizes her sophistication and no-nonsense approach to a situation, this girl is all business.